When you care about someone, the interplay of caring and annoyance can lead to holding them to high standards, making even minor issues seem irritating. This annoyance is a clear sign that their actions affect you, contrasting with apathy, which reflects a lack of concern. Viewing annoyance in this light can be seen as a facet of love; you appreciate them for who they are, including the traits you might not particularly enjoy. This insight, combined with the undeniable need for more Emotional Intelligence (EQ) in our world, inspired us—along with a team of Silicon Valley veterans—to launch this engaging emotional intelligence project.